In this concluding article, focused on how bias affects our financial decisions, we delve deeper into the psychological aspect of financial decision-making. Last week we introduced the concept of ‘cognitive and emotional biases,’ and their dangers. We also introduced four different kinds of biases that are commonly exhibited when making financial decisions. If you missed part 1 of this feature, be sure to check it out via our corporate website

Today, we will look at four more kinds of biases. First, let’s start by looking at two more cognitive biases – biases which affect the way individuals process information – framing and mental accounting.

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